- Illustration
- Example project
Exhibition poster series
The problem
A typical scenario: a cultural institution with excellent programming and inconsistent visual communication — every event looks like it comes from a different organisation.
Our approach
We'd build a flexible illustration and layout system: strict enough that everything is recognisably one voice, loose enough that each event keeps its own character.
The outcome we aim for
The goal in an engagement like this: a series that builds recognition over time, so each new poster benefits from the last one's audience.
One thing we'd do differently
Systems like this need a one-page usage guide the client's own team can follow — handing over files without it means the system erodes in months.